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Translation Please

What on Earth does this mean? Is it good or bad? Or just poor advertising?

From: BHA Assessment
Subject: Your Resume
Date: Wed, 30 May 2001 21:36:12 -0700 (MST)

Our analysis of your resume has qualified you for a free career assessment today from Bernard Haldane, the oldest, largest and most innovative executive marketing firm.

To take advantage of this special opportunity for a free assessment, click here: [address omitted to protect the guilty]

Bernard Haldane Associates:
Don't just change your job. Change your life (TM)

Thank you.